If you want to drive website traffic, ensure the content you share gives a compelling reason to click a link. Simply tagging them will not increase your engagement. If the goal is engagement, ensure your content gives people a reason to engage. When creating content for your Facebook group, start with the end goal. There are better ways! Focus on great content. Relying on the tag to get posts seen in your Facebook group is not a good marketing strategy. Get your content seen without the tag on Facebook. Is that a risk you want to take? Oftentimes people can lurk for months or even years before they open their wallets to spend money with a business.īut if they can't see you, they can't buy from you. When someone leaves your group, you lose a touch point with them. Your paying customers and potential customers all deserve to be treated as individuals, and misusing this feature could be damaging your brand. And losing those people is fine because they were unlikely to buy. There is a misconception that people who leave a group after being tagged this way are not the right people. You will lose members when you use the tag on Facebook.
This is why we have decided not to use the tag in our Facebook group, The Social Media Managers Hub. When we treat people as one of many, it feels like spam, and no one likes spam! Marketing is all about making someone feel like they are seen and understood. People using tag to beat the algorithmĮxisting buyers don’t like being spammed any more than potential customers do! And when you use the tag you cannot distinguish between people who have purchased and people who might.Īnd being tagged in posts feels like spam if the post isn't relevant or valuable to you. If people leave the group, they were never going to buy anyway. Most people are using this new feature purely to get their content seen & justifying it by saying” Using tag on Facebook creates a horrible user experience for your group members. The problem with tagging everyone in a post is that it highlights that we are not being treated as individuals, leading to a negative feeling about the Facebook Group and its owner. Knowing someone has taken the time to mention us makes us feel important and valued, and we immediately want to see why we've been tagged. We get another dopamine hit when we discover someone has mentioned us, even more so when that person is someone we look up to.
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